Privacy Policy

We want to inform you about the collection, processing and use (“utilisation” in the following) of personal data in this data protection declaration. In Clauses 4 and 11 et seq., you will find how you can object to the utilisation of your personal data according to the relevant data protection provisions.

1. Name and address of the responsible party

Sickingenstraße 65
69126 Heidelberg

Managing directors: 
Matthias Gerspach, Dr. Tobias Kresse, Sebastian Praefcke

2. Collection and processing of personal data

The subject of the data protection is personal data. This is all information related to an identified or identifiable natural person, according to the General Data Protection Regulation. For example, information such as name, mailing address, email address or telephone number fall under this but, as the case may be, also usage data such as your IP address. 
In case of questions of any kind, we offer you i. a. the option of contacting us using a form provided on our website. In the process, the data indicated as mandatory information are required to be able to classify and answer the query. Further information can be provided voluntarily. 
The personal data collected by us for the use of the contact form will be deleted after the enquiry placed by you has been handled and after expiration of the duty to preserve records in terms of tax and commercial law. 
You can revoke consent once given – for example for the purpose of the sending of a newsletter or other interesting information from our company – at any time with effect for the future, without providing information on the reasons. You can use the above-mentioned contact form for this or another way mentioned in the newsletter.

3. Purpose of data collection, processing or usage

As a contractual partner of your company, the scribos GmbH processes the personal data of your employees, with whom the scribos GmbH is in contact due to the business relationship, based on the legitimate interests of the scribos GmbH with regards to an optimal customer service, preparation of offers and performance of the contracts on the basis of Art. 6 para 1 lit. f GDPR.

The scribos GmbH processes personal data of natural persons (e.g. a sole trader or other individuals such as self-employed persons) to carry out pre-contractual measures and fulfil contracts. Legal basis is Art. 6 para. 1 lit. b GDPR.

The scribos GmbH processes the personal data of interested parties that contact us to respond to their requests and to cultivate contact with potential customers and partners based on their consent according to Art. 6 para. 1 lit. a GDPR.

This type of relationship arises for example when you contact us in order to get information about us or about our products or when you use the extranet login as a customer.
Moreover, we process personal data for bookkeeping and cost accounting on the basis of Art. 6 para. 1 sent. 1 lit. b GDPR and for the fulfilment of legal obligations (e.g. commercial and tax law) on the legal basis of Art. 6 para. 1 sent. 1 lit. c GDPR. Due to external requirements (for example, in the context of customs / tax law) personal data relating to you may be matched with lists published by public authorities.

Furthermore, data may also be processed for legitimate purposes in accordance with Art. 6 para. 1 sent. 1 lit. f GDPR, such as internal market research purposes and in-house statistics. The legitimate interests are in particular the optimisation of processes and cost-based attribution. Your interests, fundamental rights and freedoms are properly taken into account.

If you agree to the processing of personal data for advertising and market research purposes, we will also utilise your data for the respective purpose covered in your agreement (e.g. for the newsletter), as long as you do not revoke your consent. This means that we may contact you in the ways you gave on the declaration of consent (e.g. by email, telephone or post) and may provide you with information and with individualised advertising on our products and services based on the assessment of your purchase and clicking behaviour on our website. Ultimately, we also utilise your data for analysis and improvement of the effectivity of our website.


4. Recipients or categories of recipients to whom data may be communicated

While processing your request, it could be necessary to pass on your personal data to other associated companies within the KURZ Group or to external service providers who are acting exclusively on our instructions. 

We employ service providers to some extent for the legally required order processing of data; hence the website is hosted by NMMN New Media Markets & Networks IT-Services GmbH and maintained by Plan A GmbH and GmbH. The tool, which the scribos GmbH uses on fairs to offer you and send out information such as whitepapers, is hosted by the agency Die Direkten GmbH.

Newsletters are send out via CleverReach GmbH & Co. KG.

If you have given your consent to receive our newsletter or other interesting information from us, your personal data such as your e-mail address are collected, processed and used for sending the ordered newsletter or other interesting information from us. Registration for the newsletter requires entering the email address and activating it by clicking on a link that will be sent to you. Once you have given your consent – e.g. for the purpose of receiving our newsletter or other interesting information about us - you can withdraw your consent at any time with effect for the future without giving any reasons. You can contact us to withdraw your consent by using the abovementioned contact form, the e-mail address of our data protection officer mentioned below, or any other means mentioned in the newsletter.

The newsletter is sent via the service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. Full responsibility for the data processing remains with the scribos GmbH. CleverReach is a service with which the newsletter dispatch can be organised and analysed. The data entered by you for the purpose of receiving our newsletter (e. g. e-mail address) will be saved on the servers of CleverReach in Germany or Ireland. Sending out our newsletters with CleverReach enables us to analyse the behaviour of newsletter recipients. It is analysed i. a. how many recipients opened the newsletter message and how often which link in the newsletter was clicked. For more information on data analysis in the context of CleverReach newsletters, please visit:

Basis for the data processing with regards to newsletters and other interesting information from us is your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time by unsubscribing from the newsletter. The legality of the already completed data processing operations remains unaffected by the withdrawal of consent.

If you do not want to be analysed by CleverReach, you have to unsubscribe from the newsletter. We provide you with a link to unsubscribe in each newsletter message.

The data you gave us for the purpose of receiving the newsletter will be saved by us until you unsubscribe and will be deleted from our servers as well as from the servers of CleverReach after you unsubscribe from the newsletter. Data that has been saved for other purposes (such as e-mail addresses for the members area) remain unaffected.

For more information, please see the Privacy Policy of CleverReach at: Your personal data may also be transferred to external service providers such as tax accountant, legal support.

Furthermore, we use plugins from other providers on our website sometimes; Please find further details below. We ensure that the external service providers use your personal data only in accordance with our instructions and in accordance with this privacy policy and the legal requirements for data processing orders.

Furthermore, the scribos GmbH sometimes uses plug-ins from other providers on the website; for more details please see below. We ensure that the external service providers use your personal data only in accordance with our instructions and in accordance with this privacy policy and the legal requirements for data processing orders.

Your personal data are always treated confidentially by us and not passed on to other third parties not acting on our instruction, unless you have agreed to the transfer in writing or by telephone or we are legally entitled or obliged on this.

We point out to you that we do also pass on your personal data, if need be, to other worldwide companies within our network [see “About us”]. We transfer the data collected in the context of the contact form to the company that is responsible for the processing of your enquiry. Therefore, the processing of your personal data can also occur in countries outside the EU/EEA, in as far as this is required for answering it.


5. Utilisation of cookies

So-called “cookies” are employed on our websites. Cookies are small text files that are stored on the hard drive of your computer by your browser.

a. Cookies for improving our website’s functionality

One purpose we use cookies for is to better understand how our websites are used and to improve their appeal, content and functionality. As an example, cookies help us to determine whether and which subpages of our websites are visited and what contents users are interested in. For this purpose, we employ flash cookies and loading time optimisation cookies. These so-called first party cookies capture in particular the number of accesses to a page, the number of subpages viewed, the time spent on our websites, the order of the pages visited, what search terms led you to us, the country, region and, as the case may be, the city from where the access occurs, what operating system and what internet browser with what language setting you utilise as well as the share of mobile end devices that access our websites. Furthermore, we capture movements, “clicks” and scrolling with the computer mouse, to understand which areas are particularly interesting for our website visitors. The IP address passed on for technical reasons is automatically anonymised and does not allow us any inference to you.

As a registered user, you have the option of logging in to our website with your sign-up data, in other words “to log in”. In this case, we also use cookies to identify you as a logged-in customer in case of a repeat visit of our website within 28 days and to allow you to remain logged in.

When you first visit our website, we ask you if you agree to cookies being set, via a display on the upper screen edge. You can agree using the corresponding button. If you want to revoke this later, please just delete the cookies in your browser. 

b. Cookies for usage-based online Advertising​

We reserve the right to also use the information that we gained using cookies from an analysis of the usage behaviour of visitors to our website to show you specific advertising for specific products of ours on our own websites. In our opinion, you as the user benefit from this because we display advertising or contents that we assume suit your interests due to your surfing behaviour and you thus get shown less randomly spread advertising or certain contents that could interest you less.

c. This is how you can prevent “cookies” from being stored on your hard drive or delete these
You can set your internet browser to prevent cookies from being stored on your hard drive or can be asked each time if you agree to cookies being set. You can also delete cookies once set again at any time. You can learn how all of this works in detail from your browser’s operating instructions. You can find a visual and textual explanation for the internet browsers, Firefox, Microsoft Internet Explorer and Google Chrome at this link: If you do not accept storing cookies, this could possibly lead to functional restrictions in our offers.


Third-party cookies utilised by us

(1) Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics utilises a specific form of “cookies”, text files that are stored on your computer, allowing analysis of the use of the website by you. The information on your use of this website generated by the cooked will, as a rule, be transferred to a Google server in the USA and stored there. We advise you that on this website Google Analytics has been enhanced by the code “gat._anonymizeIp();” in order to guarantee anonymised capturing of IP addresses (so-called IP masking). Through IP anonymisation on this website, your IP address will be shortened by Google within the territory of the EU or member states of the European Economic Area. The full IP address will only be transferred to a Google server in the USA only in exceptional cases and shortened there.

Google will use this information on our instructions to evaluate your usage of this website, to compile reports on the website activities and to perform other services connected to the website usage and internet usage for the website operator. The IP address transmitted from your browser in the context of Google Analytics will not be combined with other Google data. You can prevent the storage of cookies through a corresponding setting of your browser software; see 7c. above. Furthermore, you can prevent the gathering of data generated by the cookie and related to your usage of the website (incl. your IP address) by Google as well as the processing of this data by Google, by downloading and installing the plug-in available at the link You will find more detailed information on conditions of use and data protection at or at

(2) Google Ads

This website utilises Google Ads, an analysis service from Google and, in the context of Google Ads, conversion tracking. In this respect, a cookie for conversion tracking is stored on the hard drive of your computer (so-called “conversion cookie”) when you click on an advertisement placed by Google. These cookies lose their validity after 30 days and do not serve for personal identification. If you visit certain pages on our website, we and Google can recognise that you have clicked on the advertisement and were passed on to this page.

The information obtained with the help of the conversion cookies serves to prepare statistics for Ads customers who use conversion tracking. Through these statistics, we learn the total number of users who clicked on the advertisement placed by Google and called up a page provided with a conversion tracking tag. However, we do not obtain any information with which the personal identification of users is possible. We cannot match the data obtained to specific users.

Along with conversion tracking, we also utilise the function remarketing, which identifies

  • target groups with joint interests
  • user-defined target groups with joint interests
  • target groups prepared to purchase
  • similar target groups and
  • their demographic and geographic orientation.


Using Google’s remarketing function, we reach users who have already visited our website. This way we can present our advertising to target groups that have already showed interest in our products or services. In addition, Ads ascertains what joint interests and features the users of our website demonstrate, on the basis of user behaviour on the websites in Google’s advertising network (“display network”) in the past 30 days as well as with the help of context-related search machines. On the basis of this information, Ads then finds new potential customers, whose interests and features resemble those of our website’s users, for marketing purposes. Remarketing specific to target groups occurs through the combined use of cookies, such as, for example Google Analytics cookies and Google DoubleClick cookies.

You can find further information on the topic of terms of use and data protection in the context of Google Ads at this link:

(3) Google "Double Click" 
We utilise Google’s DoubleClick function on our websites, in order to analyse usage of the website and to enable us, Google and other advertisers who work with DoubleClick to be able to present you with user-relevant advertising. For this purpose, a cookie is installed on the hard drive of your computer. With the help of this cookie, a pseudonym identification number is assigned to your browser, and information is collected on the advertising displayed on your browser and its call-up. The information on your use of websites collected by the cookie is passed on to a Google server in the USA as a rule and stored there. On the basis of the information collected, your browser is allocated with categories relevant to interests. These categories are used to place interest-related advertising.

In addition to changing your browser settings, you can also permanently deactivate the DoubleClick cookie with the help of a browser plug-in. Your deactivation settings remain in place for this browser with the plug-in, even if you delete all cookies. You can obtain the browser plug-in for permanent deactivation here:

By using our website, you agree that the DoubleClick cookie is employed and hence that your usage data are collected, stored and used in the manner described previously. Furthermore, you agree that your data are stored in cookies also after the end of your browser session and can, for example, be called up again when you next visit websites. You can revoke this agreement at any time with effect for the future by deleting the DoubleClick cookies and permanent deactivation.


The following table lists the third party cookies utilised by scribos:






Google Analytics







Stores the user's session for the server to obtain information between single requests

Stores that the user has viewed the EU cookie notice

This cookie stores the search queries in the 30 days page search to show the last search terms if the search mask is called up again.

In the press area: stores the IDs of media Session marked for download by the user.

Google Analytics is Google's analysis tool that makes interaction of your users with the resources offered transparent for website and app owners. Google Analytics may possibly utilise certain cookies to collect data and pass on website usage statistics, however without capturing information that makes individual users personally identifiable for Google. The most important Google Analytics cookie is called "_ga".

These cookies serve to collect information on how visitors use our local websites. On the basis of this information, we prepare reports and improve local websites. The cookies collect information anonymously, among them the number of page visitors, from where the visitors have reached the local website and which pages they visited.

Google Analytics* 

Google Analytics* 

Google Tag Manager

Occasionally, we include YouTube videos. The utilisation of cookies through YouTube is subject to Google's data protection guidelines. You can find further information in YouTube's cookie guidelines



10 years

30 days


2 years

2 years
30 min.
End of the visit 2 years

10 minutes 


10 minutes 

2 years
8 months
2 years
6 months
60 days

Cookie Type

Type 1

Type 2

Type 2

Type 1

Types 3,4

Types 3,4

Types 3,4

Types 3,4

Types 3,4

Cookie types

Type 1

Type 2

Type 3

Type 4

Absolutely necessary cookies

Function cookies

Performance cookies

Cookies from third parties

These cookies are imperatively necessary for websites and their functions to work properly. Without these cookies, services, like the vehicle configurator, for example, cannot be provided.

These cookies enable improvement in the comfort and performance of websites and the provision of various functions. For example, language settings can be stored in function cookies.

These cookies collect information on how you utilise websites. Performance cookies help us in identifying especially popular areas of our internet presence, for example. This way we can fine-tune the contents of our websites towards your requirements and thus improve our offer for you. The information that is gathered with these cookies is not personal.

These cookies are set by third parties, e.g. social networks. They are chiefly utilised to incorporate social media contents such as social plug-ins on our website. You can get information on how we employ social plug-ins in the "Social plug-ins" section of the Privacy Statement.

*) Google Analytics writes a series of cookies for analysis of user behaviour. No user-related data are collected in the process.

6. Social plug-ins

So-called “social plug-ins” are employed on our websites, in other words plug-ins from social networks, especially the “Share” button of the provider “Facebook”, whose internet presence is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Facebook Ireland Limited, Hanover Reach, 5–7 Hanover Quay, Dublin 2, Ireland is responsible for the German website The plug-ins are indicated by a Facebook logo as a rule. Along with Facebook, we utilise plug-ins from “Google+” (Provider: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA), “YouTube” (Provider: YouTube LLC, 01 Cherry Avenue, San Bruno, CA 94066, USA), “Twitter” (Provider: Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA), “LinkedIn” (Provider for customers outside the USA: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland and “XING” (Provider: XING SE, Dammtorstraße 30, 20354 Hamburg) and Sina Weibo (Weibo Corporation, No.8 Sina Plaza, Courtyard 10, the West, XiBeiWang E. Road, HaiDian District, Beijing 100080 China).

For data protection reasons, we have deliberately decided against employing direct plug-ins from social networks on our websites. Instead, we use an alternative technical solution with which you yourself decide whether and when data are transferred to the operators of the relevant social networks. Therefore, when you call up our websites, essentially no data will be transferred automatically to social networks such as Facebook, Google+, Twitter or Pinterest. Only when you yourself actively click on the relevant button will your internet browser establish a connection to the servers of the relevant social networks, in other words, by clicking on elements and subsequently on the relevant symbol of the social network, you agree that your internet browser establishes a connection to the servers of the relevant social network and transfers usage data to the relevant operator of the social network. We do not have any impact on the type and extent of data that are then collected by the social networks. Please read the data protection notices of the relevant social networks for the purpose and extent of the data collection and the further processing and usage of the data by the relevant social networks and your rights and setting options in this regard for the protection of your privacy: for Facebook at and

You can find further notices on data utilisation at “Google+”, “YouTube” or “Twitter” at bzw. ,for Pinterest at , for LinkedIn at and for XING at  

7. Logging

Logs are created and processed for statistical purposes with every access to the internet presence, whereby the individual users remain anonymous here: 

  • Referrer (The page where the link was from which you reached this website)
  • Search terms (in the case of search machines as referrers)
  • The IP is evaluated to determine the country of origin and provider
  • Browser, operating system, plug-ins installed and screen resolution

Time spent on the pages
The data mentioned are processed by us on the basis of our rightful interest according to Art 6 (1)(f) GDPR for the following purposes:

  • Guarantee of a smooth connection establishment to the website,
  • Guarantee of comfortable usage of our internet presence,
  • Analysis of the system security and system stability as well as for other administrative purposes.


We reserve the right to check these data subsequently if concrete indications for unlawful usage become known to us. The data will immediately be deleted when they are no longer required for achieving the objectives, at the latest however after six months.


8. Duration of data storage

Your data will be stored with us as long as this is required for the above-mentioned purpose or by a legal retention period.



9. Liability for own contents

The contents of these pages have been created with great care. However, we cannot assume any liability for the correctness, completeness and currentness of the contents. As a service provider, we are responsible for our own contents on these pages according to the general laws.



10. Liability for links (contents of third-party providers)

Cross references (“links”) to contents provided by other offerors have to be differentiated from these own contents. We not have any influence on their content; the relevant provider or operator of the pages is always responsible for the contents of the linked pages.



11. Rights of those affected

We hereby inform you that you have, vis-à-vis us, the right to information on the relevant personal data as well as the right to rectification or deletion or restriction of processing or a right to object to the processing as well as the right to data transferability, according to Article 15 ff. GDPR under the requirements defined there. You also have, according to Article 77 GDPR, the right to complain at a data protection supervisory authority, if you are of the opinion that the processing of the personal data relevant to you infringes against this regulation. If the processing is based on Article 6(1)(a) GDPR or Article 9(2)(a) GDPR (consent), you furthermore have the right to revoke consent at any time, without the legitimacy of the processing that occurred up to the withdrawal, due to the consent, being affected.

Right to information, Art. 15 GDPR
You have the right to request information on whether and to what extent your personal data are processed (especially the processing purpose, receivers of the data, storage duration, etc.).

Right to rectification, Art. 16 GDPR
You have the right to request rectification of your stored data if these should be incorrect or incomplete. This includes the right to completion through supplementary declarations or communications.

Right to erasure, Art. 17 GDPR
You have the right to request the deletion of your personal data. This is, for instance, possible when the data are no longer required for the purposes for which they were collected or if the data have to be deleted due to legal obligations. However, in particular cases, this right could be excluded.

Right to restriction of processing, Art. 18 GDPR
You have the right to restrict the processing of your personal data. This is, for instance, possible if your data are incorrectly recorded or the data processing is occurring illegitimately. In the case of restriction of processing, the data may only be processed in narrowly defined cases.

Right to data portability, Art. 20 GDPR
You have the right to request the surrender of the data affecting you to you in a usual electronic machine-readable data format or to a person responsible nominated by you, if you have provided these data yourself.

Right to object, Art. 21 GDPR
You have the right to object to the processing of the personal data affecting you at any time with effect for the future, for reasons arising from your particular situation, in as far as the data processing occurs for preservation of entitled interests (cf. Art 6(1)(e) and (f) GDPR). In case of your objection, it will be checked whether the legal requirements for the processing of your data are present and, if this is not the case, any further processing of your data will be refrained from.

Right to lodge a complaint with a supervisory authority, Art. 77 GDPR
You have the right to contact the responsible supervisory authority of the Union or the member states because of possible infringements again data protection regulations at any time.

Changing our data protection provisions
We reserve the right to adapt this data protection declaration occasionally so that it always corresponds to the current legal requirements or to implement changes in our services in the data protection declaration, e.g. when introducing new services. The new data protection declaration will then apply when you visit again.

If you have questions regarding the processing of your personal data, you can contact the data protection officer directly who is also available with his team in case of requests for information, applications or complaints.

12. Data protection officer contact

MKM Datenschutz GmbH
Äußere Sulzbacher Str. 124a
90491 Nürnberg


Tel: +49/911/669577-0